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Gumawoods
Age: 40
Joined: 13 Jun 2011
Posts: 5
Location: USA
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Golf during a Recession (2)
When it comes to shafts and grips, it becomes even more obvious: both top and second tier manufacturers use the same shafts and grips which usually can easily be verified when you read the respective product descriptions for ping golf clubs . In other words, since the same materials and components are actually used the quality of top and second tier manufacturers is extremely similar if not the same. Price: An article in the respected Golf Digest a while ago argued that a modern $500 top-brand driver actually costs about $77 to build: $55 for the club head like mizuno golf irons , $15 for the graphite shaft, $3 for the grip and $4 for assembly. Since you actually as the consumer pay $500, where does the remaining $423 go? Well, some of course goes into R&D, some goes to the company shareholders for titleist ap1 irons ; however, a huge chunk goes into the pockets of golf professionals for endorsing that particular brand. Let's look at some cases in point: A much more recent article on the Golf Digest website listed both the on-tour and off-tour income of the top 50 money earners for 2007. It definitely will come as no surprise that Tiger Woods leads the list, having had tour earnings of approx. $22.9 Million plus an additional $99.8 Million in off-tour income. That is certainly almost $100 Million in endorsements and other engagements! Phil Mickelson made approx. $40 Million in off-tour money, and Vijay Singh about $25 Million. Even Michelle Wie, exactly who only won a measly $9,899 for playing golf ,some for golf equipment such as Taylormade r9 driver , raked in some $12.5 Million in off-tour income in 2007 alone. So who paid for that? Well, if you bought a golf club from a well known brand than you did - by paying a huge premium on top of the actual value of the club like Callaway FT i-Brid Irons . This really is definitely not where I want to see my hard earned money go, especially if times are really getting tougher. So exactly what is the alternative? Second tier manufacturers! Their manufacturing costs are actually still the same as above, but they don't spend money on endorsements. They also save money by selling their products online rather than in a retail shop, thus cutting down on rent and related costs. While it still costs them some $77 to build a driver (as per above example) they're able to sell it for just around $100 - and still make some profit. For the same money I otherwise (involuntarily!) stuff into some golf pro's pocket I can now buy a complete new set of golf clubs like titleist putters . I really like that! What about you? Fortunately, there are actually quite a number of websites out there that provide more details on second tier manufacturers and also help with decision making.
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wts30286
Joined: 06 Nov 2012
Posts: 45130
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