iPhone News - The Steve Jobs Hyperbole Watch news - Mon Jun 09, 2008 8:29 am Post subject: The Steve Jobs Hyperbole Watch
Apple CEO Steve Jobs famously uses keynotes to introduce new products and features. He also uses them to unleash a flood of hyperbole that would make anyone else look like a cheerleader or a conman.For example, in the 2007 speech where he first introduced the iPhone, Jobs used the words ?great? or ?greatest? 27 times, ?incredible? 12 times...