iPhone News - Switch: How to Change Things When Change Is Hard news - Tue Feb 16, 2010 8:20 am Post subject: Switch: How to Change Things When Change Is Hard
"Change is hard." "People hate change." Those were two of the most common quotes we heard when we began to study change.
But it occurred to us that if people hate change, they have a funny way of showing it. Every iPhone sold serves as counter-evidence. So does every text message sent, every corporate merger finalized, every aluminum can ......